government will effectively deplatform content creators, who, particularly in the case of esports, are just starting to build large communities and figuring out how to properly monetize it. In the world of traditional sports, the National Hockey League, Major League Baseball, National Football League, and the National Basketball Association also have strong followings on the platform.Ĭontent creators such as Tyler “Ninja” Blevins, Imane “Pokimane” Anys, and many others have garnered millions of followers on TikTok, though earlier this month Blevins announced his departure from the platform via social media, citing privacy concerns.īy banning TikTok, the U.S. How it Affects Esports and GamingĪs detailed in The Esports Observer’s Gaming Influencer Endorsements report released earlier this year, TikTok has seen an uptick of interest from esports organizations, stick-and-ball sports leagues and teams, and content creators.Įsports organizations such as Team SoloMid, 100 Thieves, G2 Esports, Spacestation Gaming, Cloud9, FaZe Clan, Fnatic, and others have found respectable follower numbers on the platform. Also according to SensorTower, TikTok raked in $90.7M in user spending during the month. India (who banned the app earlier this month) and the U.S., represented 18.8% and 8.7%, respectively, in June. This represented a 52.7% year-over- year increase. TikTok was the most downloaded non-gaming app in the world during the month of June, with more than 87M installs, according to data from SensorTowe r. Why are they targeting TikTok? Because it is owned by a Chinese company and it is very popular, making it an easy target in the current political environment. President Donald Trump, Secretary of State Mike Pompeo, White House Trade Advisor Peter Navarro, and other administration officials took aim at the popular app owned by Beijing, China-based ByteDance claiming everything from issues with how it handles user data to its ties to China’s communist government. For nearly a month the president and members of his administration have ramped up rhetoric that the popular short-form video app should be banned because it poses a national security risk.Įarlier this month U.S. Strained U.S.-China relations (driven by ongoing trade issues and accusations about the origin of the COVID-19 pandemic, among other things) have put TikTok at the center of political conversation in the United States.
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